PUUL'S as a brand
PUUL'S has been developed as an accessible consumer proposition within retail and foodservice. A brand that aligns with everyday practice: clear products, trusted quality, and a positioning that is understandable and recognisable to a broad audience.
Behind PUUL’S stands the same organisation, the same people, and the same quality approach as Klaas Puul. This means: controlled sourcing, careful processing, and a supply chain that focuses on continuity and reliability.
No unnecessary complexity, but products that do what they’re supposed to do, day in and day out.
For retail and foodservice with a focus on volume and accessibility
PUUL'S is suitable for parties seeking a reliable seafood proposition with an accessible appeal. For retailers and foodservice partners who value consistency, recognisability, and a good balance between quality, price, and positioning.
Consistent quality as a foundation
Alle PUUL’S‑producten worden ontwikkeld en geproduceerd volgens vaste kwaliteitsstandaarden binnen de organisatie. Processen zijn gecontroleerd, specificaties zijn helder en leveringen zijn voorspelbaar. Kwaliteit is ook hier geen marketingterm, maar een structureel onderdeel van de dagelijkse operatie.
Relevant for the daily consumer
PUUL’S meets the expectations of the modern consumer: convenience, clarity and trust. Products that are easy to understand, versatile and fit into everyday dining occasions.
Aluminium Tray
Bulk bags frozen
Bulk chilled
Boxes
MAP Trays
Pillow bags
Pots
Round dishes
Standing bags
Vannamei shrimp
Pacific white shrimp
Argentinian prawns
Pleoticus muelleri
Tiger prawns 'Black Tiger'
Giant tiger prawn
Squid / Calamari
Dosidicus gigas / Uroteuthis duvaucelii / Illex illecebrosus / Doryteuthis pealeii
Norwegian prawns
Pandalus borealis / Pandalus jordani
Mussels
Mytilus edulis / Mytilus chilensis
Crayfish
Procambarus clarkii
North Sea shrimp
Crangon crangon
Pink prawns
Penaeidae, Xiphopenaeus kroyeri, Protrachypene precipua
Surimi (imitation crab)
Seafood mix
Foodservice
Frozen at the right time for constant quality, long shelf life and reliable delivery throughout Europe.
Retail
Together with retail partners, we develop seafood concepts that align with consumer expectations, shelf strategy, and regulatory requirements. From product and packaging to positioning: we support every step from concept to shelf.
Industry
For industrial applications, we provide controlled seafood solutions with a focus on continuity, precise specifications and reliable supply. Efficiently organized, with strong attention to quality and sustainability throughout the supply chain.
Klaas Puul
Klaas Puul is our premium brand for retail, foodservice, and professional applications across Europe.
Klaas Puul stands for refined products, carefully selected raw materials and an ongoing commitment to excellence. It is the brand trusted by consumers, chefs and professional kitchens when only the best seafood solution will do.
Private Label
Developing together with retail and chain partners.
For retail and industry, we develop private label solutions. From product and packaging to compliance and supply chain. Always in close collaboration with our partners.
Discuss your requirements with our team
Contact our team for a personal discussion about your packaging needs.
